Mi-Co has historically focused on specific vertical markets such as healthcare and government. However, there a number of applications that cross all industry segments where the organization wants to use digital writing in a mobile environment. Two of the biggest digital writing "horizontal" applications that have surfaced are:

• Commercial Inspections Applications
• Customer Relationship Management

We have key customers that have done a variety of inspection applications, from cell towers to go-carts.

For example, SpectraSite is piloting the Mi-Forms Software System for capturing detailed information regarding the 7500 cell towers in their systems. (Full Case Study for SpectraSite) Their IT organization was looking for a cost effective and easy to use electronic data capture system for the field data collection professionals.

"We want to make our mobile data capture activities easy to use, cost effective and flexible. In our pilot we are implementing Mi-Forms Software on Tablet PCs to test the system from form design through the communication of information to our databases." -Charles Schroeder, Director of Systems Development at SpectraSite

Another inspection application is conducted at Palace Entertainment. Palace Entertainment has safety checklists that keep track of the daily inspections performed on all park equipment to maintain the company’s high safety and maintenance standards. Electronic reports also track any incidents involving guest safety and simultaneously provide the corporate office and park with digital records to process insurance and legal paperwork. These paper processes have been turned into electronic form processes with the Mi-Forms System.

Besides inspection applications, another key cross industry application is in the area of Customer Relationship Management. Any organization whose sales staff meets with their prospects and customers in a mobile environment and takes handwritten notes or fills out forms can save substantial time in getting quality data into their CRM system.

Having a Mi-Forms front end to a CRM application not only achieves timeliness of the data, it also increases the accuracy of the data as specific business rules can ensure that any information gathered from the prospect or the client is consistent.

"At ThotWave, we use Outlook as our key email communication vehicle. Additionally, we use ACT as one of our core technology components of capturing contact information on prospective customers, tracking the interactions with our customers and measuring outcomes of those interactions. When the individual gathers that information at the desk, much of that data is captured directly by keying into the computer. However, there are times when this is not the best way to capture data--and that is where the Logitech io Pen and Mi-Forms Software ensure that we capture relevant information in a timely manner." -Greg Barnes Nelson, CEO of ThotWave